How do you sell to artists?

My creative community closes its doors tomorrow.

How do you sell a course that isn’t about making money? The richest coaches in the world always sell selling. I often look at business coaches and just think, how fucking easy is your job? They can put an ROI on everything they sell. Buy my course for $1000 and, if you do everything I say, you’ll make 10,000. Oh, what’s that, you didn’t make your money back? Not my fault, you probably didn’t implement all thirty seven steps of my plan!

We don’t have the luxury of lying about that. Or rather, we choose not to. We know that we can’t promise that, if you join the Collective, or take one of our courses, you’ll be rich.

Yes, we’ve sold courses about selling before. But we always say, explicitly, that we aren’t in the business of helping you make money. Our courses about selling have always been about overcoming the fear of selling, about learning about how to put yourself out there, about realising that art is worth money.

It’s about what people actually need. Not what they think they need.

All our courses are like that. My membership the Inspired Collective is like that. It’s not a program that will instantly make you rich. It’s not even a collection of ten hacks to unlock your creativity. It’s about moving slowly but purposefully. It’s about fits and starts. It’s about meeting you where you’re at right now and helping you take a few steps forward. It’s about being an actual fucking artist.

If you join the Collective, I can’t guarantee that you will magically become a best selling author or sell out your first gallery show. Though I wish that for you very much and I believe it’s possible.

I can guarantee, though, that you will get what you actually need. You will get access to someone who believes in you. You will meet with people who are more concerned with your spirit and your wellbeing than they are with your output or your accolades. You will be seen as an artist.

You will be in community.

These are the things that artists need. Not what instagram tells you you need.

You don’t need hacks or quick fixes. You don’t need sales funnels. You need a group of peers cheering you on. You need accountability, not for the sake of productivity, but for the sake of your soul which wants more than anything to bring forth the visions that lay within it.

The Collective is the Amie McNee school of mess. A place to make mistakes, to learn more about yourself, to grow as an artist.

I invite you to join me. We close doors tomorrow.

Love,

Amie and James.

My face when you join: